Put the Spotlight on Your Brand with Eye-Popping Digital Style

7 02 2013


Spotlight Your Brand with The Table Cover that Fits Every Need!
Industry exclusive Satin-Poly Sheen (soft hand/wrinkle resistant) material with proprietary KOLORpure(tm) dye-sub digital print process offers a unique event marketing display with the following value added options:

> Full Custom Color Cover
> Eye-popping Satin-Poly Sheen with Wrinkle Resistant Finish
> All Over / Multi-Location Dye-Sub Digital Imprint
> 1 Piece Minimum Order
> Seamless Table Cover

Order Your Sample Table Cover Sales Kit today!

Aprons, Aprons, and more Aprons…the creative advertising billboard

4 03 2011

Aprons, Aprons, and more Aprons…We sell Aprons! Does that come as a surprise to you? Of course it doesn’t. You read the name of the company. You see the title of this blog entry. But, really, we sell lots of aprons: Twill, Polyester, Non-woven disposable. Aprons that tie in the back, under the arm (these are officially called Cobbler Smocks), and aprons with no-ties. Velcro your way to comfort. No kidding.

Who can you sell these to, you wonder? The imprints we see are all over the place. Nascar. Really. We had a re-order with the Nascar official imprint for years. Corporations which have no connection to cooking. Small businesses. Of course, we do get the Wine and Food imprints – that makes sense. But just because your customer doesn’t focus on eating or drinking doesn’t mean they might not have an interest in an apron promotion. Can’t hurt to find out.

Aprons can make a terrific promotion because people do get weary of t-shirts. Plus, if you have a substantial following by women, they may actually wear the apron while they are home working. In the kitchen. In the yard. In the… well, you get my idea.

If you’re of the old-fashioned thinking that aprons are only for food or wine imprints, shake your mindset out of the past. Literally, shake your head hard. Take out your note pad. Now. Start writing down ideas of your customer base who could use aprons. Who have a promotion in which they want a wearable but they want something a little different. Then gander through our catalog. Call your Sales Advisor, and ask them what kinds of different prints we have done that might make an interesting yet different apron.

For starters, we have a checkerboard pattern fabric that can used with any of our items. Bib apron, waist apron, colored print on top of the checkerboard. Imagine it, and we will create an E-proof for you to see with your idea. At no charge. We also have a cowprint stock pattern with which you can do the same thing. Get creative on your end and let us help you create. Once you make that list of customers, give us a call and lets see what kind of idea book we can create. Call Pam Pennington 800-467-1996 x127, our National Sales Manager. She will help you to come up with innovative ideas.

For further ideas, you can print the bottom half of the apron. Or the bottom right side. Or the whole thing. The options are out there for you to make this seemingly standard item an eye-catching promotion. Take a look at this one. Brown apron on the bottom left. Nice, huh? More importantly, eye-catching and creative.

Want some samples to play with ? Email us and ask for 2-3 of our best styles – with your freight number, its free – info@apronsetc.com. Your job is to sell – ours is to make you look good. Let’s create.

Our New Look – The Idea Book featuring (9) Industry Lifestyle sections

1 03 2011

Our New Look – The Idea Book
Scott went on a trip. He went to a meeting. There, he spoke with and listened to many of the top distributor CEO’s and officers. They had ideas. They discussed these ideas. How could suppliers be more creative with their salespeople? It is the ongoing conundrum of this industry. How could the marketing material (reads catalog) reflect more of the options which would help distributors – and ultimately the end user – to create a 3-way partnership? Supplier (us) – Distributor (you) – End User (need/sale/profit). Yeah, I changed analogies in the middle of that. But it is a 3-way partnership, isn’t it?

Ultimately, what Scott discovered is that the distributors wanted more creativity from their suppliers. They wanted (so the CEO’s said) more ideas that they could convert to sales to their customers. They wanted a stronger partnership. Scott thought long and hard about that. He returned to Aprons, Etc. with his thinking cap on. And he made notes, researched other catalogs, thought, looked, made more notes, and ultimately arrived at the 2011 Aprons, Etc. IdeaBook. It’s different. Really. Here you will find ideas for your marketplace. He was looking for different. Creative. Not the standard product listings only. What he arrived at was a more cohesive way of looking at our product line. Scott knew that our lines fit into certain markets much more clearly and effectively than they do other markets.

In the 2011 catalog, take a look at the table of contents. Find your customer market area and take a stroll there. From our product line to your customer. American made products important to your customer? Healthcare organizations a big portion of your customer base (or you would like for it to be)? Tailgating promotions with your college customer? Hospitality venues and restaurants need your ideas? Event Marketing a big opportunity for you? Schools and universities need ideas from you for their promotions? Onsite Marketing and sampling? Budget-minded (cheap) promotions for 1-time uses? Environmentally responsible ideas important to your customer? The market areas are here for you to discover. For you to begin your own creative process in offerings to your customers.

This is a lot to absorb. Tomorrow, I will elaborate on the products in one category. But you get the idea. Or you can, if you open the catalog or head to the website.

Scott’s idea was that we create the IdeaBook that would enable you – the distributor – to become more creative in your own sales process and to know once you take a look which products will fit your customer. Try it. I think you’ll find it a great tool in your sales this year.

Let us know what you think. This is different – not a standard product catalog but an IdeaBook for you.

Promotional Products are less expensive per impression than most other media

10 11 2010

ASI Study: Promotional Products Beat Prime-Time TV

Ad specialties are less expensive per impression than most other media

TREVOSE, PA – November 8, 2010 – The Advertising Specialty Institute today released a landmark study that proves advertising specialties beat out prime-time TV, radio and print advertising as the most cost-effective advertising medium available.

The most significant findings of the 2010 Global Advertising Specialties Impressions Study show advertising specialties are less expensive per impression than most other media* and are very affordable and effective when compared to other forms of media.

To complete its research, ASI conducted a total of 3,332 online and in-person surveys, including interviews with businesspeople in New York, Chicago, Los Angeles, Philadelphia, London, Sydney, Toronto and Montreal metro areas.

The 2.0 study, a follow-up to the definitive 2008 survey, includes new demographic information on politics, ethnicity, gender and age, since knowing the likely recipient of products is paramount for an advertiser. This year, the comprehensive report also adds global markets and includes more products, such as automotive accessories and food.

The study was released at the fourth annual ASI Power Summit in Aventura, Florida. Among key findings, results show:

Cost per Impression. In the U.S., the cost per impression of a promotional product stayed virtually the same from 2008 to 2010, at .005 cents.
Product Usage. Bags have the highest number of impressions in a month, over 1,000, and over one-third (36%) of those with incomes under $50,000 own bags.
Gender Preferences. Males are more likely than females to own shirts and caps, while females are more likely to have bags, writing instruments, calendars and health and safety products.
Ethnic Preferences. African Americans have more promotional products on average (11.3) than any other group.
Positive Reinforcement. Seventy-five percent of independent voters prefer consumer-branded products; nearly 1.5 times more than Democrats or Republicans.
Identifying the Advertiser. Eighty-three percent in the U.S. say they can identify the advertiser on a promotional item they own.
Influencing User Opinions. Forty-one percent of U.S. respondents say their opinion of the advertiser is more favorable after receiving a promotional product.
Global Reach. Nearly two-thirds (63%) of respondents from Great Britain have received and kept a pen in the last 12 months. In the U.S., writing instruments are used the most often, an average of 18.2 times per month.
Popular Products. The most commonly owned promotional products among U.S. respondents are writing instruments (46%), followed by shirts (38%) and calendars (24%).
Promo Product Capital. Los Angeles has the highest average number of items owned, at 12.7.
For a downloadable pdf of the study, a video and graphics, click here. Click on the social network icons at bottom to instantly post news of ASI’s 2010 ad impressions study.

ASI’s research studies are the most influential in the industry’s history, continuously cited throughout the B-to-B industry and across the advertising and marketing spectrum.

“Our 2010 study once again proves the undeniable power of promotional products,” said Timothy M. Andrews, president and chief executive officer of ASI. “Distributors and suppliers should use these results to educate their customers, prospects and end-buyers about ways ad specialties can increase sales and brand exposure. Even smaller companies can deliver the kind of high-impact punch enjoyed by multi-million-dollar companies.

“It’s important to note that the pass-along rate has actually increased 11 points from just two years ago – which speaks directly to the global recycling trend. Not only do ad specialties make impressions on everyone who sees them, but messaging is reinforced every time the item is used. No other form of media can allow the advertiser to so closely tie a benefit to the recipient.”

At $0.005, the average cost-per-impression (CPI) of an advertising specialty item is less than nearly any other media. According to data obtained by ASI* the CPI for a national magazine ad is $0.045; for a newspaper ad, $0.029; for a prime-time TV ad, $0.018; for a cable prime-time TV ad, $0.005; for a syndicated daytime TV ad, $0.005; and for a spot radio ad, $0.058.

These statistics show marketers get a more favorable return on investment from advertising specialties than almost any other popular media, with a very low cost per impression, high recall among those who receive ad specialty items, and increased intent among recipients to make purchases from the advertiser.

For more information, contact Larry Basinait, executive director of research for ASI, at (800) 546-1416 and lbasinait@asicentral.com.

About ASI
The Advertising Specialty Institute (ASI) is the largest media and marketing organization serving the advertising specialty industry, with a membership of over 26,000 distributor firms (sellers) and supplier firms (manufacturers) of advertising specialties. Supplier firms use ASI print and electronic resources to market products to over 22,000 ASI distributor firms. Distributor firms use ASI print and electronic resources, which contain nearly every product in the industry from more than 3,500 reputable suppliers, to locate supplier firms and to market services to buyers. ASI provides catalogs, information directories, newsletters, magazines, websites and databases, and offers e-commerce, marketing and selling tools. Visit ASI online at asicentral.com and on Facebook, Twitter, LinkedIn, YouTube, the CEO’s blog and the ASI Social Network.

* Numbers derived by ASI from data provided by The Nielsen Company, Outdoor Advertising Association of America, Columbus Dispatch and AdAgeOnline.com.

America’s Largest Companies Are Choosing Promotional Products

21 10 2010

No-Tie_Patented_ApronTop Five Reasons America’s Largest Companies Are Choosing Promotional Products This Holiday Season

Every year, major corporations spend more than $19 billion in the branded product industry and see big results. These logoed products pack unparalleled return-on-investment, especially during the holiday gift-giving season when many businesses are looking for a unique way to show how much they appreciate their customers and clients. Kathleen Watts, founder and CEO of The Brandmarket, Inc., a promotional product and design firm in Newport Beach, is an expert in choosing the products that become campaign gold for the world’s most recognized brands, including Disney, ABC News, ESPN, Verizon and Martha Stewart Living. Below she shares five lessons today’s industry giants understand about the smart value of corporate branded gifts.

Five Reasons U.S. Businesses Prefer Branded Products to Propel Brand Identity and Bottom Line.

1. They Are Among the Most Memorable Forms of Marketing. More than 75% of those who receive promotional gifts remember the company’s name on the product, rather than only 50% of those remember a brand name from a magazine, newspaper or banner advertisement.

2. Ad Dollars Work Double Duty. Branded products are truly the “gifts that keeps on giving.” The value of providing clients with a branded product is substantial, as it doubly promotes a brand. The initial transaction boosts the brand’s reputation with the recipient, and as time goes on, wherever the product goes or whoever uses it, the brand continues to be exposed.

3. Your Gift Becomes a Mobile Advertisement. Think about the “life” of a pen — people lend it to one another, and it travels from offices to homes and everywhere in between. If that pen has a business name on it, all those who see or use it are exposed to the company — it is essentially mobile advertising.

4. Make a Strong Statement About Your Brand. By choosing a higher quality product like a beautiful desk clock or an elegant desk organizer, a corporation shows its clients that they matter; and every time the client sees the gift they will remember the relationship with the business.

5. Boost Employee Morale & Satisfaction. Branded products like travel mugs, photo frames, or reusable shopping bags are also a great way to foster pride within an organization for its product, service and mission.

“There are reasons promotional products outpace internet, broadcast, outdoor and yellow page advertising each year,” says Watts. “Whether they are given to employees or clients, their worth spans well beyond the initial transaction between a business and the recipient.”

About The Brandmarket: Founded by Kathleen Watts in 2001 and headquartered in Newport Beach, Calif., The Brandmarket is a trend-setting diversified promotional product and design firm specializing in “fresh” ideas for corporate promotional campaigns. A unique blend of traditional and next-generation strategies provides a diverse client roster with unmatched results through superior quality, visibility, business development, client/customer relations, advertising and product branding. In 2008, the firm was recognized with the ASI Advertising Specialty Institute (ASI) Spirit Award, and also received the Women’s Business Enterprise Supplier of the Year Award (WBENC) in 2009. Develop a new product or concept, or modify an existing one — at The Brandmarket, the possibilities are endless! To learn more, visit http://www.thebrandmarket.com or call (949) 706-3000.


Lauren Ellermeyer

Beyond Fifteen Communications


Email Contact

The Apron is back and better than ever

14 10 2010