#ASI Distributor Choice Awards Nominee – Aprons Etc.

5 11 2012

Distributor Choice Awards

via Distributor Choice Awards.

Thank You #ASI #Distributors for your nomination for #Uniforms in the Counselor Choice Awards. Please #vote for Aprons Etc. as your winner!
Distributor Choice Awards »

Thank you for your interest in the 2013 ASI Awards Program! Please register below to vote for the 2013 Counselor Distributor Choice Awards. Click here to vote.

Aprons, Aprons, and more Aprons…the creative advertising billboard

4 03 2011

Aprons, Aprons, and more Aprons…We sell Aprons! Does that come as a surprise to you? Of course it doesn’t. You read the name of the company. You see the title of this blog entry. But, really, we sell lots of aprons: Twill, Polyester, Non-woven disposable. Aprons that tie in the back, under the arm (these are officially called Cobbler Smocks), and aprons with no-ties. Velcro your way to comfort. No kidding.

Who can you sell these to, you wonder? The imprints we see are all over the place. Nascar. Really. We had a re-order with the Nascar official imprint for years. Corporations which have no connection to cooking. Small businesses. Of course, we do get the Wine and Food imprints – that makes sense. But just because your customer doesn’t focus on eating or drinking doesn’t mean they might not have an interest in an apron promotion. Can’t hurt to find out.

Aprons can make a terrific promotion because people do get weary of t-shirts. Plus, if you have a substantial following by women, they may actually wear the apron while they are home working. In the kitchen. In the yard. In the… well, you get my idea.

If you’re of the old-fashioned thinking that aprons are only for food or wine imprints, shake your mindset out of the past. Literally, shake your head hard. Take out your note pad. Now. Start writing down ideas of your customer base who could use aprons. Who have a promotion in which they want a wearable but they want something a little different. Then gander through our catalog. Call your Sales Advisor, and ask them what kinds of different prints we have done that might make an interesting yet different apron.

For starters, we have a checkerboard pattern fabric that can used with any of our items. Bib apron, waist apron, colored print on top of the checkerboard. Imagine it, and we will create an E-proof for you to see with your idea. At no charge. We also have a cowprint stock pattern with which you can do the same thing. Get creative on your end and let us help you create. Once you make that list of customers, give us a call and lets see what kind of idea book we can create. Call Pam Pennington 800-467-1996 x127, our National Sales Manager. She will help you to come up with innovative ideas.

For further ideas, you can print the bottom half of the apron. Or the bottom right side. Or the whole thing. The options are out there for you to make this seemingly standard item an eye-catching promotion. Take a look at this one. Brown apron on the bottom left. Nice, huh? More importantly, eye-catching and creative.

Want some samples to play with ? Email us and ask for 2-3 of our best styles – with your freight number, its free – info@apronsetc.com. Your job is to sell – ours is to make you look good. Let’s create.

Our New Look – The Idea Book featuring (9) Industry Lifestyle sections

1 03 2011

Our New Look – The Idea Book
Scott went on a trip. He went to a meeting. There, he spoke with and listened to many of the top distributor CEO’s and officers. They had ideas. They discussed these ideas. How could suppliers be more creative with their salespeople? It is the ongoing conundrum of this industry. How could the marketing material (reads catalog) reflect more of the options which would help distributors – and ultimately the end user – to create a 3-way partnership? Supplier (us) – Distributor (you) – End User (need/sale/profit). Yeah, I changed analogies in the middle of that. But it is a 3-way partnership, isn’t it?

Ultimately, what Scott discovered is that the distributors wanted more creativity from their suppliers. They wanted (so the CEO’s said) more ideas that they could convert to sales to their customers. They wanted a stronger partnership. Scott thought long and hard about that. He returned to Aprons, Etc. with his thinking cap on. And he made notes, researched other catalogs, thought, looked, made more notes, and ultimately arrived at the 2011 Aprons, Etc. IdeaBook. It’s different. Really. Here you will find ideas for your marketplace. He was looking for different. Creative. Not the standard product listings only. What he arrived at was a more cohesive way of looking at our product line. Scott knew that our lines fit into certain markets much more clearly and effectively than they do other markets.

In the 2011 catalog, take a look at the table of contents. Find your customer market area and take a stroll there. From our product line to your customer. American made products important to your customer? Healthcare organizations a big portion of your customer base (or you would like for it to be)? Tailgating promotions with your college customer? Hospitality venues and restaurants need your ideas? Event Marketing a big opportunity for you? Schools and universities need ideas from you for their promotions? Onsite Marketing and sampling? Budget-minded (cheap) promotions for 1-time uses? Environmentally responsible ideas important to your customer? The market areas are here for you to discover. For you to begin your own creative process in offerings to your customers.

This is a lot to absorb. Tomorrow, I will elaborate on the products in one category. But you get the idea. Or you can, if you open the catalog or head to the website.

Scott’s idea was that we create the IdeaBook that would enable you – the distributor – to become more creative in your own sales process and to know once you take a look which products will fit your customer. Try it. I think you’ll find it a great tool in your sales this year.

Let us know what you think. This is different – not a standard product catalog but an IdeaBook for you.