Aprons, Aprons, and more Aprons…the creative advertising billboard

4 03 2011

Aprons, Aprons, and more Aprons…We sell Aprons! Does that come as a surprise to you? Of course it doesn’t. You read the name of the company. You see the title of this blog entry. But, really, we sell lots of aprons: Twill, Polyester, Non-woven disposable. Aprons that tie in the back, under the arm (these are officially called Cobbler Smocks), and aprons with no-ties. Velcro your way to comfort. No kidding.

Who can you sell these to, you wonder? The imprints we see are all over the place. Nascar. Really. We had a re-order with the Nascar official imprint for years. Corporations which have no connection to cooking. Small businesses. Of course, we do get the Wine and Food imprints – that makes sense. But just because your customer doesn’t focus on eating or drinking doesn’t mean they might not have an interest in an apron promotion. Can’t hurt to find out.

Aprons can make a terrific promotion because people do get weary of t-shirts. Plus, if you have a substantial following by women, they may actually wear the apron while they are home working. In the kitchen. In the yard. In the… well, you get my idea.

If you’re of the old-fashioned thinking that aprons are only for food or wine imprints, shake your mindset out of the past. Literally, shake your head hard. Take out your note pad. Now. Start writing down ideas of your customer base who could use aprons. Who have a promotion in which they want a wearable but they want something a little different. Then gander through our catalog. Call your Sales Advisor, and ask them what kinds of different prints we have done that might make an interesting yet different apron.

For starters, we have a checkerboard pattern fabric that can used with any of our items. Bib apron, waist apron, colored print on top of the checkerboard. Imagine it, and we will create an E-proof for you to see with your idea. At no charge. We also have a cowprint stock pattern with which you can do the same thing. Get creative on your end and let us help you create. Once you make that list of customers, give us a call and lets see what kind of idea book we can create. Call Pam Pennington 800-467-1996 x127, our National Sales Manager. She will help you to come up with innovative ideas.

For further ideas, you can print the bottom half of the apron. Or the bottom right side. Or the whole thing. The options are out there for you to make this seemingly standard item an eye-catching promotion. Take a look at this one. Brown apron on the bottom left. Nice, huh? More importantly, eye-catching and creative.

Want some samples to play with ? Email us and ask for 2-3 of our best styles – with your freight number, its free – info@apronsetc.com. Your job is to sell – ours is to make you look good. Let’s create.

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