Event Marketing Displays Show Sales Consistency & Growth

Many companies are not hiding the fact they’re cutting their advertising and marketing budgets in 2010. However, one area that appears to be somewhat insulated is “Display Event Marketing”. A recent study says events and meetings are playing an increasingly crucial role in the marketing mix despite the current economic conditions.

Promotional Products Top Rated for Corporate Advertising Campaign Success

A new ASI survey of end-buyers shows promotional products are the second most effective advertising medium overall, ahead of newspapers, radio and network television. Respondents only felt the Internet was a more useful marketing tool. Additionally, respondents say creativity is the top trait they consider when assessing distributors, significantly outdistancing the importance of price recommendations.

Fun Facts on the beloved ‘old household uniform “Apron”

The principal use of Grandma’s apron was to protect the dress underneath and because she only had a few dresses, it was cheaper and easier to wash aprons than dresses. They used less material but further, the apron served as a pot holder for removing hot pans from the oven. The apron had other uses –

Event Marketing Displays Show Sales Consistency & Growth

Many companies have made it no secret that they are cutting their advertising and marketing budgets. However, one area that appears to be somewhat insulated is event marketing.

The Perfect Storm of Opportunity

This era of business certainly has its tremendous challenges. Just staying in business is clearly one of those challenges. But – and this is a big however – I have read many business articles which discuss just what an opportunity this is. If you have done what you need to do – tighten your belt, let go of excess baggage, rethought your purpose and goal – and written it down – then embrace what may be your chance to end

Is Your Business Ready for Recession’s End?

Here’s a greatly encouraging story for all of us.

“Everything is invented. Language. Childhood. Careers. Relationships. Religion. Philosophy. The future. They are not there for the plucking. They do not exist in some natural state. They must be invented by people. And that, of course, is a great thing. Don’t mope in your room. Go invent something. That is the American message.”

The inventions of printing’s patron saint, Benjamin Franklin, are strikingly illustrated in Can Do, the latest installment of an ongoing series by artist Maira Kalman for The New York Times. Can Do, from which the quote above is taken, is part of And the Pursuit of Happiness, Kalman’s monthly blog on American themes, events, and personalities. It has appeared at the Times web site on the last Friday of every month beginning on January 29, 2009.

Can Do celebrates the “land of ingenuity” that America has been ever since Franklin’s day. Of the Philadelphia printer, Kalman also writes, “He believed in doing good every day…I don’t think he was ever bored.”

Superb Customer Service?

Customers are on edge much more during this recession than in normal time. Everyone understands this as sales have slumped and the salesperson’s pocketbook is being emptied. The heat doesn’t help, and the daily saga in the news of the ongoing recession (is it over? Are we at the beginning of the end? Will it go on for another year?) pulls at our nerves harshly. But we must continue to try to be as professional and courteous as we have always been. A challenge in such challenge times.

Education is the Key to Business Growth

Education is the Key to Business Growth

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Logo Table & Chair Covers Drive Business Traffic